Senior Marketing Coordinator

 

Job Description

  • Participate in the development of the Business Units Marketing Plan, providing input and direction in the process.  Champion of the Marketing pieces of the Business Unit Marketing Plan.
  • Assist with strategic client surveys and analysis to track progress on plan and identify new opportunities through S.W.O.T. analysis.
  • Lead meetings with focus leaders to conceptualize technical information and develop strategies for visual, verbal, written presentations; and social media to clients.
  • Translate technical information to written form in a manner that is informative, easy to understand to the non-technical end user.
  • Identify and follow up on new project leads via multiple mediums including: (newspapers, web sites, Government Documents, Television, Radio etc.)
  • Initiate and assist with Business Development Activities including: networking, calling and meeting with new potential clients and existing clients.
  • Identify new Trade Show opportunities, coordinate trade show activities including; staffing the booth, providing all necessary marketing materials, following up with leads, and compiling cost benefit analysis.
  • Assist with lead development activities associated with advertising including: assisting with decisions on the medium, creating the ad, working with vendors on items such as photography, video, print materials etc…
  • Assist with the following Marketing activities: press releases, LHB web site, award submissions, and design competitions, Perspectives Newsletter, direct mailing activities, Christmas Cards.
  • Lead all functions related to the production of proposals.
  • Lead client database maintenance functions.
  • Provide direction to less experienced staff as appropriate.
  • Assist with the development of technical standards for marketing procedures and materials.
  • Any other duty as apparent or assigned.

Desired Skills & Experience

  • Bachelor’s degree in marketing or related field, and at least five years experience in the marketing department of a service organization (i.e. Advertising Agency or A/E firm) OR an additional four years experience in lieu of a Bachelor’s degree.
  • Demonstrated ability to conceptualize ideas and formulate marketing strategies.
  • Demonstrated visual layout and/or graphics abilities.
  • Demonstrated ability to coordinate multiple tasks, complete assignments with limited supervision and work effectively with multiple departments within LHB.
  • Demonstrated verbal and written communication skills working on proposals, presentation materials, press releases, and general business correspondence..
  • Ability to interact with internal and external subject matter experts and work effectively within project teams.
  • P.C. tools experience including Microsoft Office (Word, Excel, PowerPoint, Outlook), Adobe Creative Suite, PageMaker, Photoshop, In Design, customer relationship management tools, web based and social media tools.
  • Demonstrated ability to professionally edit and proofread all marketing materials.
  • Demonstrated ability to market for multiple divisions while maintaining corporate brand identity.

Company Description

LHB is a multi-disciplinary engineering, architecture, and planning firm known for our design leadership and loyalty to clients. LHB goes beyond good intentions and focuses on measurable performance. We are experts in: public works, pipeline, industrial, housing, healthcare, government, education, and commercial design. LHB is dedicated to being environmentally responsible, reducing long term operating costs, and improving the quality of life for our clients. LHB has civil, electrical, mechanical, and structural engineers, land surveyors, architects, interior designers, and landscape architects. LHB provides community planning, and designs systems, performance programs, sites, utilities, and buildings. We create performance-based design; utilizing high performance guidelines including ENERGYSTAR and LEED, and measuring success with Performance Metrics™.    
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